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Digital Marketer - Advanced Apprenticeship - Level 3

Digital Marketer - Advanced Apprenticeship - Level 3

Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Professional Recognition

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

What will I study?

Full details of this apprenticeship standard can be found at: https://www.instituteforapprenticeships.org/apprenticeship-standards/digital-marketer/

Entry requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

(English & Mathematics at grade 4 or above are mandatory)

Study programmes - essential skills for employment

As an entry requirement on some of our courses, you will need a GCSE in both English and maths with at least a grade 4/C (please see entry requirements above).

If this isn’t displayed under the entry requirements and you don’t currently have a GCSE in both English and maths at grade 4/C or above before joining us, you will then study English and maths as part of your programme with the aim of achieving a qualification with at least a grade 4/C. This is to help improve your chances of employment once you leave us.

In addition, to help you gain essential skills for employment, all students aged 19 and under and studying a full-time course with us will take part in our study programmes.

How long is the course?

The duration of this apprenticeship is a minimum of 18 months.

How will I be assessed?

Your apprenticeship will be assessed in a variety of ways including external examinations, observations, reflective journals and work place assessments.

You will be assessed on:

  • Technical Competencies
  • Technical Knowledge and Understanding
  • Underpinning Skills, Attitudes and Behaviours

After completing all training you will be entered for EPA which consists of 4 parts:

  • Submission of a portfolio of work completed during your apprenticeship
  • Synoptic Project
  • Interview or Professional Discussion
  • Detailed reference from your employer

What does the course lead to?

Typical Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Careers

There isn't currently career information listed for this course.

How do I apply?

For more information contact us on 0808 100 3626 or email: enquiries@wnc.ac.uk

Next steps

For more information on how to become an apprentice call our enquiries line free on

0808 100 3626

Attend an open evening

View our upcoming open evenings

Call our enquiries line free on

0808 100 3626
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