Digital Marketer - Advanced Apprenticeship - Level 3
Overview
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Professional Recognition
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.
Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
Entry requirements
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
(English & Mathematics at grade 4 or above are mandatory)
How long is the course?
The duration of this apprenticeship is a minimum of 18 months.
How will I be assessed?
Your apprenticeship will be assessed in a variety of ways including external examinations, observations, reflective journals and work place assessments.
You will be assessed on:
- Technical Competencies
- Technical Knowledge and Understanding
- Underpinning Skills, Attitudes and Behaviours
After completing all training you will be entered for EPA which consists of 4 parts:
- Submission of a portfolio of work completed during your apprenticeship
- Synoptic Project
- Interview or Professional Discussion
- Detailed reference from your employer
What does the course lead to?
Typical Job Roles
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Study programmes
It is an entry requirement for some courses to have gained GCSEs A*-C in English and maths (see entry requirements). If the entry requirements to a course do not require A*-C in these subjects, and you haven’t already gained GCSEs A*-C in English and maths before joining us, you will continue to study English and maths as part of your programme and take appropriate qualifications in these subjects with the aim of achieving A* to C grade. In addition, to help you gain essential skills for employment, every student aged under 19 and studying a full-time course at college will take part in our study programmes alongside their main subject qualification. Find out more.
Careers