The college will remain CLOSED tomorrow (Friday 15 January 2021) due to adverse weather and the likelihood of ice.

Students due to attend the Derby Road campus tomorrow (specifically, those with an EHCP, disability, learning difficulty or other vulnerability, or children of key workers who have chosen to access the site) should log-on to Microsoft Teams for their timetabled online lessons. We will be back to normal on Monday (18 January 2021) for those students eligible to attend on site. College buses and special transport will operate as normal from Monday.

Digital Marketer - Advanced Apprenticeship - Level 3

Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Professional Recognition

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Entry requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

(English & Mathematics at grade 4 or above are mandatory)

How long is the course?

The duration of this apprenticeship is a minimum of 18 months.

Location

Derby Road

How will I be assessed?

Your apprenticeship will be assessed in a variety of ways including external examinations, observations, reflective journals and work place assessments.

You will be assessed on:

Technical Competencies
Technical Knowledge and Understanding
Underpinning Skills, Attitudes and Behaviours

After completing all training you will be entered for EPA which consists of 4 parts:

Submission of a portfolio of work completed during your apprenticeship
Synoptic Project
Interview or Professional Discussion
Detailed reference from your employer

What does the course lead to?

Typical Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

What will I study?

Full details of this apprenticeship standard can be found at: https://www.instituteforapprenticeships.org/apprenticeship-standards/digital-marketer/

Study programmes

It is an entry requirement for some courses to have gained GCSEs A*-C in English and maths (see entry requirements). If the entry requirements to a course do not require A*-C in these subjects, and you haven’t already gained GCSEs A*-C in English and maths before joining us, you will continue to study English and maths as part of your programme and take appropriate qualifications in these subjects with the aim of achieving A* to C grade. In addition, to help you gain essential skills for employment, every student aged under 19 and studying a full-time course at college will take part in our study programmes alongside their main subject qualification. Find out more.