Multi-channel Marketer - Advanced Apprenticeship - Level 3
Overview
The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to be focussed on raising awareness of the benefits of carrying out transactions or purchases or products within an environmentally sustainable model.
Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working. They may spend time away from the work area attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.
As part of the Marketing team the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Entry requirements
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
(English & Mathematics at grade 4 or above are mandatory)
Study programmes - essential skills for employment
If you’re aged 16-18 (or 19-25 with an EHC Plan), we want to make sure you have the best possible chances of landing an awesome job once you finish college.
Therefore, if you do not have GCSE grade 4-9 in either English Language or Maths, you will study one or both of these courses alongside your full-time study programme. If you do have GCSE grade 4-9 in English Language and Maths then you will not be required to undertake these subjects. By doing so, you'll be building a stronger set of skills that will significantly boost your employability in the future.
Think of it as a chance to supercharge your knowledge and abilities. You'll be equipped with the tools necessary to tackle the world beyond college with confidence. Plus, we'll be right here to support you every step of the way.
How long is the course?
The duration of this apprenticeship is a minimum of 18 months.
How will I be assessed?
Your apprenticeship will be assessed in a variety of ways including external examinations, observations, reflective journals and work place assessments.
You will be assessed on:
- Technical Competencies
- Technical Knowledge and Understanding
- Underpinning Skills, Attitudes and Behaviours
After completing all training you will be entered for EPA which consists of 4 parts:
- Submission of a portfolio of work completed during your apprenticeship
- Synoptic Project
- Interview or Professional Discussion
- Detailed reference from your employer
What does the course lead to?
Typical Job Roles
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.