Advertising and public relations directors

Average National Salaries (2020)

What does this career do?

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Typical tasks

• liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
• defines target group and implements strategy through appropriate media planning work
• conceives advertising campaign to impart the desired product image in an effective and economical way
• reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary
• stays abreast of changes in media, readership or viewing figures and advertising rates
• directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Current entry requirements

Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.

Percentage in work

• Employed

• Unemployed

Due to insufficient sample sizes, some data was excised.

Predicted employment status in 2022

• Part-time

• Self Employed

• Full-time

Predicted employment levels in the East Midlands

Career related courses available at West Notts

• English Language A Level - Level 3
• English Literature A Level - Level 3
• Media A Level - Level 3
• Politics A Level - Level 3

About the statistics

Data is powered by LMI for All and is sourced from labour market statistics from the Office for National Statistics (ONS), the Institute for Employment Research, the Department for Works and Pensions, and the UK Commission for Employment and Skills.